World
Surf League
Six event identities for stops on the WSL Championship Tour. Instead of one template with a new location dropped in, each one starts from the break itself: the landscape, the local culture and what the wave asks of the surfers who paddle out. That research shaped every logo, palette and set of graphics, which were then carried through to a full line of event apparel.
Philippines Pro
Woven bands inspired by traditional Philippine textiles frame the wordmark, with hibiscus and palms. Navy and red echo the national colors.
Tees, two foam truckers with a woven patch, and a tote.
Surf City El Salvador Pro
A badge-style mark stacks a bold wordmark over a rising sun, a curling wave and a hibiscus, in colors pulled from Central American sunsets. Brush-script callouts for Punta Roca give it a local voice.
Tees, a coordinates back print, two foam truckers and a tote.
Vivo Rio Pro
Saquarema feels more like a festival than a contest. Geometric letterforms turn the O of RIO into a striped sun on the horizon, in the red, yellow and teal of the crowds on Itaúna beach.
Tees, a minimal back print, two foam truckers, woven labels and a tote.
Outerknown Tahiti Pro
Teahupo’o sits where the road on Tahiti Iti runs out, so the logo became a weathered road sign. Black, white and stone gray let the wave carry the color.
Tees, a coordinates back print, a foam trucker and woven labels.
Lexus Trestles Pro
Surfers cross the railroad tracks to reach Trestles. The mark puts those tracks under a breaking wave, wrapped in Southern California hot-rod flames.
Tees, a coordinates back print, a foam trucker and a tote.
Lexus Pipe Masters
Pipeline is the most famous and most dangerous wave in surfing. The identity is stripped back to match: a heavy wordmark, one red bar, no decoration.
Tees, a coordinates back print, a foam trucker and a tote.
Find the one idea only this break could own.
Build the mark, palette and graphics, then test them on posters and banners.
Carry each identity onto tees, truckers, totes and labels.
Different marks.
One collection.
Each identity stands on its own, but the apparel follows one system. The coordinates tie them together, pointing to the exact spot where each wave breaks.
- Premium tee, frontTwo to three colorways
- Premium tee, backCoordinates and tagline
- Foam truckerFull mark, front panel
- Canvas toteFull event lockup
- Woven labels and tagsSponsor and WSL details