Creative Director and designer with 15+ years of experience across branding, motion, broadcast, digital, and visual storytelling — from major sports and entertainment launches to ecommerce brands, social campaigns, and website redesigns.
At Spectrum Sports, I helped launch the visual identity systems for the Lakers, Dodgers, Galaxy, and Sparks television networks — overseeing live broadcast graphics, show branding, marketing, and original programming.
More recently, I've focused on digital brand development, ecommerce experiences, and experimenting with AI-assisted workflows using Figma, Midjourney, and Claude.