Wear What
Moves You

The Concept

A self-initiated spec project built around a single idea: apparel that doesn't just keep up with you — it makes you want to move. The brief I set for myself was to land a tagline for a Nike running line and design the concept site that brings it to life.

The Tagline

“Wear What Moves You” works on two levels at once — the literal (gear engineered for motion) and the emotional (the things that move you, that get you off the couch and out the door). It’s short, it’s ownable, and it flexes across product, campaign, and social without losing its meaning.

The Design

From there, every decision served motion. The site is built on movement — type that surges, transitions that carry momentum, and a hero that puts the runner mid-stride so the energy hits before you read a word. The goal was a page that doesn’t just describe the feeling of wearing the line, but gives it to you the moment it loads.

See It Live

The concept is meant to be experienced in motion, not in screenshots — so the best way to judge it is to move through it yourself.